Last Updated: August 11, 2025

This Privacy Policy explains how SportsMemorabilia.co.uk Ltd (referred to as "SportsMemorabilia.co.uk", "we", "us", or "our") collects, uses, and discloses your personal information when you use our website or any related services (collectively, the "Services"). By accessing our website or using our Services, you agree to the collection and use of information as outlined in this Privacy Policy. If you do not agree, please discontinue use of our site.

Information We Collect

We collect personal information that you voluntarily provide to us, information collected automatically through your use of our site, and information from third parties:

· Information You Provide: When you make a purchase or create an account, we collect information such as your name, billing and shipping address, email address, phone number, payment details, and any other information you submit (for example, if you contact customer support or subscribe to a newsletter). This data is necessary to process orders and communicate with you.

· Information Collected Automatically: When you visit our site, we automatically receive certain data about your device and usage via cookies and similar tracking technologies. This may include your IP address, browser type, device identifiers, pages or products viewed, referring/exit pages, and timestamps. We use this Usage Data to understand how you use our site, to remember your preferences, and to improve our Services.

· Information from Third Parties: We may receive information about you from third-party services integrated into our site. For example, if you use a third-party payment processor or log in via a social media account, those services might share certain information with us as needed for payment or authentication. We also use third-party analytics and advertising partners (such as Google Analytics, Facebook/Meta Pixel, TikTok Pixel, and similar services) that collect information about your interactions with our site over time. This helps us analyze performance and tailor advertising. Any information we obtain from third parties will be handled according to this Privacy Policy.

Minors: Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are under 13, do not provide any information on this site. If we learn we have collected or received personal data from a child under 13 without parental consent, we will delete it. If you believe we might have any information from a child under 13, please contact us so we can remove it.

How We Use Your Information

We use personal information for the following purposes:

· To Fulfill Orders and Provide Services: We process your personal data to fulfill orders and transactions. This includes processing payments, shipping products to you, and providing confirmations or updates about your orders (contractual necessity). If you buy into a card break, we use your information to reserve your spot and deliver any resulting products to you.

· Customer Support and Communication: We use contact information (like email or phone) to communicate with you about your orders, respond to inquiries, provide customer support, and notify you about important updates or changes to our Services. We may also send you information related to new products or promotions, but you can opt out of marketing communications at any time.

· Site Improvement and Analytics: We use data (including Usage Data) to understand how our customers use the site and to improve our website’s design, products, and user experience. For example, we analyze which pages are most visited or how users navigate our site. This processing is done on the basis of our legitimate interests in managing and improving our business.

· Marketing and Advertising: With your consent where required, we and our advertising partners use cookies and pixels to deliver targeted advertisements and marketing messages that may interest you. For example, we might use information about your visits to our site to show you ads on other websites or on social media platforms. (See our Cookie Policy below for more details on advertising cookies.)

· Fraud Prevention and Legal Compliance: We may use personal information to protect the security of our website, prevent fraud, troubleshoot issues, and enforce our Terms of Service. We may also process data as required to comply with applicable legal obligations, such as retaining transaction records for tax and accounting purposes or responding to lawful requests by public authorities.

How We Share Your Information

We value your privacy. We do not sell your personal information to third parties. However, we do share personal data with certain trusted third parties to run our business, under the following circumstances:

· Service Providers: We share information with third-party service providers and partners who help us operate our website and provide our Services. This includes Shopify Inc., our website hosting and e-commerce platform provider. Shopify powers our online store and manages data on our behalf (you can read more about Shopify’s privacy practices on their website). We also use payment processors (for example, credit card processors or PayPal) to securely handle payment transactions – your payment information is transmitted directly to them and is subject to their privacy policies. Additionally, we may share your information with shipping carriers (to deliver your orders), email service providers (to send order confirmations or newsletters), and other IT or logistics providers as necessary. These third parties are given access only to the data needed to perform their functions and are contractually obligated to protect your information and use it only for providing their services to us.

· Analytics and Advertising Partners: As mentioned, we utilize third-party analytics tools (like Google Analytics) to understand site traffic and usage. These tools may set cookies or use similar technologies to collect information about your interaction with our site. We also partner with advertising platforms such as Facebook (Meta), TikTok, and others to reach audiences that might be interested in our products. These partners may receive certain information (for example, that you visited our site or made a purchase) through cookies or pixels integrated on our site, which they use to measure ad effectiveness and/or to show relevant ads on their platforms. Any data shared in this way is pseudonymous (we do not provide your name or direct contact details to ad platforms, but rather they recognize you via cookies or device identifiers). Please see our Cookie Policy for more details on these cookies and how you can manage your preferences.

· Business Transfers: If we ever merge with another company, or if we sell all or part of our business or assets, customer information (including personal data) may be transferred to the new owner as part of that transaction. In such cases, your personal information would remain subject to the promises made in this Privacy Policy (unless you’re notified otherwise).

· Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid legal requests (for example, to comply with a subpoena, court order, or regulatory requirement). We may also share information when we believe in good faith that disclosure is necessary to protect our rights, investigate fraud, or ensure the safety of our customers or others.

We do not share your personal data with any third parties for their own direct marketing purposes unless you have explicitly given us consent to do so.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our site to provide and enhance our Services. Cookies are small text files that websites store on your browser or device. They serve a variety of functions, like enabling core site functionality, remembering your preferences, and collecting information about how you use the site.

For detailed information about the cookies we use and your choices regarding cookies, please see our Cookie Policy below. In summary, we use both first-party cookies (set by our site) and third-party cookies (set by other companies) for purposes such as:

· Necessary Cookies: These are essential for the website’s operation and functionality (e.g., maintaining your shopping cart, logging in securely, and enabling checkout). Without these cookies, the site may not function properly.

· Analytics/Performance Cookies: These cookies collect data about how visitors use our site (pages visited, time spent, errors encountered, etc.) so we can improve performance and user experience. For example, we use Google Analytics to gather aggregated usage statistics. We have configured Google Analytics to anonymize IP addresses in regions where required and we do not allow Google to use or share our analytics data for their own purposes.

· Advertising/Targeting Cookies: These cookies are used to deliver advertisements that are more relevant to you and to measure the effectiveness of ad campaigns. Third-party platforms like Facebook, Instagram, TikTok, WhatNot, Fanatics Live, Twitch, and YouTube may set cookies or pixels on our site if we integrate their services (for example, if we embed a video or a live stream, or if we use their advertising/analytics tools). These cookies can track your browsing habits across sites and build a profile of your interests. We use these cookies to reach customers with promotions on other platforms and to understand the impact of our marketing.

Some of these third-party services (such as Twitch or YouTube) might collect certain data when you interact with embedded media on our site. Any data collected by third-party cookies is governed by the privacy policies of the third parties (e.g., Google’s privacy policy for Google Analytics, Facebook’s Data Policy for the Meta Pixel, etc.). We encourage you to review those policies on the respective platforms.

You have choices regarding cookies. When you first visit our site, you may be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. Even after consenting, you can adjust your browser settings to refuse or delete cookies. However, please note that blocking cookies may impact your experience – for instance, some site features (like remembering your cart or login) may not work properly without cookies.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

· Order and Account Information: We generally keep customer purchase and account information for as long as you maintain an account with us, or as needed to provide you with our Services. Even if you request deletion of your data or close your account, we may retain certain information as required by law (for example, records of transactions for tax and financial regulations, typically seven years in the UK) or to resolve disputes or enforce our agreements.

· Marketing Information: If you have signed up for marketing communications, we retain your contact details for that purpose unless and until you unsubscribe or ask us to delete that information. If you opt out of marketing, we may keep a record of your contact information to ensure we honor your opt-out.

When we have no ongoing legitimate business need to use your personal information, we will either delete it or anonymize it so that it can no longer be associated with you.

Your Rights and Choices

As an individual using our site in the UK or other regions with data protection laws, you have certain rights regarding your personal information. These rights may include:

· Access and Correction: You have the right to request access to the personal data we hold about you and to receive a copy of it. You also have the right to request that we correct or update any inaccurate or incomplete personal information.

· Deletion: You can ask us to delete or erase your personal data in certain circumstances, for example if it is no longer necessary for us to use it or if you have withdrawn your consent (where applicable). Please note we may not always be able to fulfill this request, for instance if we need to keep certain data to comply with legal obligations or for legitimate business reasons, but we will inform you accordingly.

· Objection to Processing: You have the right to object to certain processing of your data, such as processing for direct marketing purposes. If you no longer want to receive marketing emails, you can opt out at any time by clicking the unsubscribe link in any marketing message or by contacting us directly. In some cases, you may also object to processing based on our legitimate interests unless we have compelling legitimate grounds to continue.

· Restriction of Processing: You can request that we restrict how we use your personal information (e.g., while we are verifying or investigating your concerns about accuracy or legitimate usage of your data).

· Data Portability: Where applicable, you have the right to request a copy of certain information in a machine-readable format, and to have that information transmitted to another provider, when the data is processed by automated means and you provided it to us or it was generated by your use of our service (this typically applies to information processed on the basis of consent or contract).

· Withdraw Consent: If we are processing any personal information based on your consent, you have the right to withdraw consent at any time. For example, if you consented to receive marketing emails or to the placement of certain cookies, you can withdraw that consent by unsubscribing or adjusting your browser settings. Note that withdrawing consent does not affect the lawfulness of processing before the withdrawal.

To exercise any of these rights, please contact us (see the "Contact Us" section below). We may need to verify your identity before fulfilling certain requests (to protect your privacy). We will respond to your request within the timeframe required by law.

If you have concerns about how we handle your data, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority. We encourage you to contact us first so we can address your concerns directly.

Security of Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. For example, our website uses secure HTTPS encryption to transmit sensitive information (such as payment details) and we store data on secure servers. Payment information is handled through PCI-DSS compliant payment processors, and we do not store full credit card numbers on our own systems.

While we strive to protect all information, no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your data. You share and transmit information at your own risk. We recommend that you use a strong, unique password for your account and keep it confidential. If you suspect any unauthorized access to or use of your account or information, please contact us immediately.

International Transfers

SportsMemorabilia.co.uk Ltd is a UK-based company, but the third-party services we use (e.g., Shopify, Google, Facebook) may process or store personal information in other countries, including the United States and Canada. Whenever we transfer your personal data outside of the UK or European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect it, in compliance with applicable data protection laws. For example, our service providers may be certified under the EU-U.S./UK-U.S. Data Privacy Framework or bound by Standard Contractual Clauses approved by the European Commission/UK ICO, which are legal mechanisms to ensure your data receives a similar level of protection as it would within the UK/EU.

By using our Services or submitting your information to us, you understand that your personal data may be transferred to and stored in countries outside your own, including jurisdictions that may have different data protection rules. However, we will take all necessary steps to ensure your privacy remains protected as outlined in this Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will post the updated Policy on this page and update the "Last Updated" date at the top. If the changes are significant, we may also notify you by email or by prominent notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website or Services after any updates to this Policy constitutes your acceptance of the changes, to the extent permitted by law.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise any of your rights regarding your personal information, please contact us:

SportsMemorabilia.co.uk Ltd
Company Number: 15971456
Registered Address: Suite, 2nd Floor, Cragside House, Heaton Road, Newcastle upon Tyne, NE6 1SE, United Kingdom.
Email: hello@sportsmemorabilia.co.uk (for privacy inquiries or any other questions)

We will be happy to assist you and will respond as promptly as possible.