Last Updated: August 11, 2025

This Cookie Policy explains how SportsMemorabilia.co.uk Ltd ("we" or "us") uses cookies and similar tracking technologies on our website. It also explains your choices regarding these technologies. By using our website, you consent to the use of cookies as described in this policy, unless you disable them via your browser or cookie settings (as described below).

What Are Cookies?

Cookies are small text files that websites place on your device (computer, tablet, smartphone) as you browse. These files are stored by your browser and often contain an anonymous unique identifier and some information (such as site preferences or login status). Cookies serve several purposes: they can make websites work more efficiently, remember user preferences, enable certain features, and collect analytical data about site usage.

In addition to cookies, we and our partners may use similar technologies like web beacons (tiny graphics that track your actions on a page or email) and pixels or scripts (small pieces of code) for similar purposes. In this policy, we collectively refer to all these technologies as "Cookies".

How We Use Cookies

We use Cookies to improve your experience on our site and to support our business functions, such as keeping your shopping cart active, understanding how visitors use our site, and marketing our products. Specifically, our use of Cookies falls into the following categories:

· Strictly Necessary Cookies: These are essential for the operation of our website and core services. For example, they include cookies that enable you to log into secure areas of our site, use a shopping cart, or make use of e-billing services. Without these cookies, the website cannot function properly, so they are always active. Examples: Session cookies that keep you logged in as you browse, or that remember the items in your cart as you move to checkout.

· Functional (Preference) Cookies: These cookies allow our site to remember choices you make (such as your username, language, or region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for, like a live chat or watching a video. While not strictly necessary, these cookies enhance your experience. Example: A cookie that remembers your preferred currency or display settings.

· Analytics/Performance Cookies: We use these cookies to collect information about how visitors interact with our site – for instance, which pages are visited most often, how long users stay on a page, and if they encounter error messages. This data is aggregated and anonymized (it does not identify you personally) and is used solely to improve how our website works and understand user interests. We utilize third-party analytics tools such as Google Analytics for this purpose. Google Analytics may set cookies to gather information (like your IP address, browser, referring page, etc.) and compile reports for us on site usage. We use this insight to make informed decisions on website improvements and to measure the success of marketing campaigns. (For example, we might see that a lot of users drop off at a certain page, indicating we need to improve that page.)

· Advertising/Targeting Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. They are used to deliver advertisements that are more relevant to you and your interests, and to limit the number of times you see an ad. They also help us measure the effectiveness of our advertising campaigns. We partner with third-party platforms and services that may set targeting cookies through our site with our permission. These include:

o Google Ads and Google Analytics Advertising Features: We may use Google advertising cookies to remarket our products to you on other websites (so you might see an ad for our site after visiting us). Google uses cookies like NID and SID for personalization of ads on Google properties, and conversion cookies (like gcl) to help us see if someone who clicked our ad later made a purchase.

o Facebook/Meta Pixel: We have the Facebook Pixel (also known as Meta Pixel) installed on our site. This pixel sets cookies (e.g., _fbp) that help us understand when Facebook or Instagram users visit our site, and if they take actions like making a purchase. It allows us to retarget ads on Facebook/Instagram to people who have shown interest in our products, and to measure ad campaign results. The data collected via this pixel is anonymous to us (we cannot see personal info of individuals), but it’s stored and processed by Facebook, which may link it to your Facebook profile.

o TikTok Pixel: Similarly, we use a TikTok Pixel to track interactions for users coming from TikTok ads or content. Cookies/pixels from TikTok allow us to serve more relevant ads on the TikTok platform and measure conversions.

o WhatNot and Fanatics Live: If we integrate with or advertise through WhatNot or Fanatics Live (platforms for live auctions/commerce), they may utilize cookies or similar tracking to attribute traffic or sales coming from our site or to our site. For example, if we embed a WhatNot stream or link to a Fanatics Live event, those platforms might set cookies to know that you came from our website. This helps in tracking referrals and ensuring the interactive content functions properly.

o Twitch and YouTube: We may embed Twitch live streams or YouTube videos on our site (for instance, to show live breaks or highlight reels). These embeds often come with cookies set by Twitch or Google/YouTube. Such cookies might track video views, remember your volume preferences, or track your behavior for their own analytics and advertising purposes (for example, YouTube may record that you watched a video on our site and use that to influence ads you see on YouTube later). If you are logged into those services (Twitch/Google) while browsing, those platforms might link the viewing to your user account with them.

o Other Third-Party Cookies: Our site might include other third-party services that set cookies, such as Twitter (if we show a Twitter feed), Instagram (for embedded posts), or affiliate program trackers. If you click an affiliate link on our site that leads to an external retailer, a cookie might be placed to track that referral (ensuring we get credit for the referral).

These advertising and third-party cookies essentially allow the third parties to identify your device and track it over time as you visit different websites. They use this info to show you ads or content that is supposed to be relevant to you. For example, after visiting our site, you might see an advertisement for our products on Facebook, or after watching a break on our site via Twitch embed, Twitch may recommend our channel when you visit their site.

Cookies on Our Site – Summary of Types

Here’s a breakdown of the types of cookies you might encounter on sportsmemorabilia.co.uk:

· First-Party Cookies (set by us or Shopify):

o SessionID (temporary session cookie, often named like *_session_id): Tracks your session, like what’s in your cart.

o SecureSessionID (like secure_session_id): Another session token for secure areas (checkout).

o Cart (like cart or cart_sig): Remembers your shopping cart contents.

o Localization (e.g., storefront_digest or locale cookie): Stores language/currency preferences.

o CookieConsent: Remember if you’ve already chosen your cookie preferences, so we don’t ask every time.

· Shopify Cookies: Since our store is on Shopify, Shopify sets various cookies to enable core e-commerce functionality. These include:

o _shopify_y and _shopify_s: Analytics cookies by Shopify to track visits and sessions.

o cart_currency: Remembers your chosen currency.

o orig_referrer: Tracks the original referrer site that brought you to ours (used in analytics).

o _secure_session_id: A secure session cookie.

o And others listed on Shopify’s cookie policy (see Shopify’s own cookie documentation for a full list).

· Third-Party Cookies:

o Google Analytics: Cookies might include _ga (used to distinguish users), _gid (used to distinguish users for 24 hours), _gat (used to throttle request rate), etc. Also Google may set cookies like __utma, __utmb, etc., depending on implementation.

o Google Ads/DoubleClick: Cookies such as IDE or test_cookie may be used by Google’s advertising network to show our ads on other sites.

o Facebook/Meta: Cookie _fbp (Facebook Pixel) to store and track visits across websites.

o TikTok: Cookies like _tt_enable_cookie or _ttp to measure and improve the performance of our TikTok ad campaigns.

o Twitch: If a Twitch embed is present, Twitch may set cookies like unique_id or others for login and analytics of their embedded player.

o YouTube: YouTube/Google may set cookies like VISITOR_INFO1_LIVE (to estimate bandwidth), YSC (for keeping statistics of what videos from YouTube the user has seen), and CONSENT (to store cookie consent settings for Google).

o WhatNot/Fanatics: If integrated, they might set tracking cookies to facilitate login or tracking through their widgets/links.

o Social Media Widgets: If you interact with social share buttons or follow us on social platforms via our site’s interface, those platforms (Twitter, Instagram, etc.) may set cookies to manage that interaction or remember you.

Please note that the exact names and number of cookies can change over time as we update our site or as third parties change their technology. We aim to keep this policy updated with the general types of cookies in use.

Consent and Control: Your Choices

Cookie Consent Banner: When you first visit our site, you will see a cookie notice or banner that alerts you to the use of non-essential cookies (like analytics and advertising cookies). You have the choice to accept all cookies or to adjust which categories of cookies you allow. By default, essential cookies are always active, since the site won’t function without them. Non-essential cookies (analytics, preferences, targeting) can usually be toggled. If you chose to customize or reject cookies, those preferences will be remembered via a small essential cookie so that the site knows not to load those scripts.

If at any time you want to change your cookie preferences, you can do so by clicking the “Cookie Settings” link (often found in our website footer or in this policy page). That will bring up the consent management tool again for you to adjust settings.

Browser Settings: In addition to (or instead of) using our banner preferences, you can control cookies through your browser settings. Most web browsers let you:

· See what cookies you have and delete them on a cookie-by-cookie basis.

· Block third-party cookies (or sometimes all cookies).

· Clear all cookies when you close the browser.

· Get notifications when cookies are being set so you can decide on a case-by-case basis.

Check your browser’s help section for specific instructions on how to manage cookies:

· For Chrome: See Settings > Privacy and Security > Cookies and other site data.

· For Firefox: Options > Privacy & Security > Cookies and Site Data.

· For Safari: Preferences > Privacy (you can manage website data or block cookies).

· For Microsoft Edge: Settings > Cookies and site permissions.

Please note, if you disable or delete cookies, our website may not function as intended. For example, you might not be able to add items to your cart or proceed through checkout, and preferences may be lost. Also, if you block all cookies, including strictly necessary ones, you won’t be able to use the site properly.

Do Not Track (DNT) & Global Privacy Control: Some browsers have a “Do Not Track” feature that can send a signal to websites indicating you do not want to be tracked. Our website responds to Global Privacy Control (GPC) signals – which is a more recent specification similar in concept to DNT. If we detect a GPC signal from your browser (which indicates you opt out of sale/sharing of personal data for targeted advertising), we will treat it as an opt-out for relevant cookies (especially advertising cookies) to the extent required by applicable law. Note: GPC and DNT are not universally adopted by all industry players, so we ensure compliance through our own cookie consent tools primarily.

Opting Out of Third-Party Advertising Cookies:
Apart from using our site’s controls or your browser settings, there are industry-provided options to opt out of certain advertising cookies:

· Google Ads: You can manage your Google Ads settings at Google Ads Settings and even install a browser add-on to opt-out of Google Analytics here: Google Analytics Opt-out Add-on.

· Facebook: You can adjust your ad preferences on Facebook (and Instagram) via your profile settings to control how your data is used for ads. Also, using the Digital Advertising Alliance’s tool (see below) covers Facebook participation.

· TikTok: Adjust personalized ads in your TikTok app settings or see their privacy policy for opt-out options.

· Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA): These organizations provide websites where you can opt-out of behaviorally targeted ads from participating companies. See optout.networkadvertising.org and optout.aboutads.info. For EU users, see Your Online Choices to manage preferences for EU-based ad networks.

Keep in mind that opting out of advertising cookies doesn’t mean you won’t see any ads; it just means the ads won’t be tailored using cookies from the companies you opted out of. Also, the opt-outs typically rely on cookies themselves, so if you clear cookies, you may need to opt out again.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our usage of cookies. When we make changes, we will revise the "Last Updated" date at the top of this policy. Significant changes may be communicated via a notice on our website or through other channels.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. Your continued use of our website after any updates constitutes your acknowledgment of the changes and consent to the updated policy (to the extent required by law, we will re-obtain consent via the banner if the change affects cookie usage requiring consent).

Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

Email: hello@sportsmemorabilia.co.uk
Mail: SportsMemorabilia.co.uk Ltd, Suite 2nd Floor, Cragside House, Heaton Road, Newcastle upon Tyne, NE6 1SE, United Kingdom.

We will be happy to assist you and provide more information if needed.

By using our site, you acknowledge that you have read this Cookie Policy and understand our use of cookies. Thank you for visiting SportsMemorabilia.co.uk, and we hope you have a great experience on our website!